If you are a Nespresso lover, chances are you might have seen George Clooney, the renowned US film actor in one of its ads promoting the Nespresso machine. He has been around for so long that it’s only natural when people wonder does George Clooney own Nespresso.
The answer to this is a bit more complicated than a simple yes or a no. If you need a quick one, no, he doesn’t own Nespresso, but then what about the rumors that he owns stock in the company, doesn’t that technically make him the owner? Well, we have a debate at our hands here.
In this post, we’ll have a quick brief look at George Clooney’s profile, his association with Nespresso, and finally, look into whether or not he owns Nespresso Company.
Who is George Clooney (Skip this if you already know him)
George Clooney is an American-based actor who has acted in famous movies and series like Ocean. The actor has been known for his philanthropic activities and is one of the finest actors in the industry (subjective opinion here).
Mr. Clooney has been featured in Nespresso ads since the year 2006 which led many to believe that he owns the brand. He was also a part of the sustainability board at Nespresso making sure that the production of Nespresso pods remained environmentally friendly.
Nespresso was mired in problems earlier as a documentary showed child labor practices being employed by the company to pick cherries to be processed for coffee. Later, in 2013, George Clooney joined the sustainability board and even Nespresso’s parent company Nestle vowed to make things right by keeping a strict check on how the coffee was being produced.
What is George Clooney’s Association With Nespresso?
Nespresso is a Swiss-based brand owned by Nestle. It is quite famous in France, Switzerland, Italy and other parts of Europe. However, recently Nespresso boutiques are sprouting all over the US and North America as the company wants to grow with its operations.
It is because of this reason that the company has chosen an actor who is well-known around the globe and the audience in the US adores him. For more than a decade, he has been promoting pod-based coffee machines (Nespresso) and has made quite some money by endorsing the brand.
I believe the brand has made an excellent decision by choosing him as their brand ambassador because his image suits the brand quite well. If you are a Nespresso lover and love the Ocean series, you’ll know what I’m talking about.
Does He Own Nespresso?
Well, I do know that he has been paid a handsome amount as a brand ambassador so much so that he even went on to launch a satellite to keep an eye on a Sudanese dictator (can you imagine that?). But, I couldn’t find credible information about his actual ownership of the company.
Some blogging websites suggested he has co-partnered with Nespresso since 2013, but I couldn’t find a source to double-check this information. If you guys come across any credible source, I’d love to update the post.
As far as my knowledge is concerned, he just promotes the brand and he last renewed his contract back in the year 2018, that’s all I could find.
Who is the Owner of Nespresso?
So now onto the main question, if George Clooney just endorses the brand, who owns it. We’ve covered it already so it should be a no-brainer! Nestle owns Nespresso, even though Nespresso has floated its stocks for purchase and it was based on that information people consider George Clooney as the owner of Nespresso because they think he has bought the majority of the shares (no credible source of info on my end here).
So far as the answer is concerned, Nestle still owns Nespresso and that’s all you should care about.
Also read: Are Nespresso and Nescafe the Same?
How Much Money Does George Clooney Make by Endorsing the Brand?
There are no credible figures available here, but there are rough estimates through which you can get an idea about the kind of money he makes by endorsing this brand. In the year 2020, his net worth was $239m and from Nespresso alone, he made about $40m or around 20% of his net worth.
These are just figures for one year, he has been associated with the brand since 2006, so you can imagine the amount of money he must’ve made through the deals.
Have There Been Problems For Endorsing Nespresso?
When the money is good, the problems usually find a backseat. Nespresso has seen quite a few controversies about its brand since its inception. Despite their best efforts, there have been some untoward incidents about them being environmentally friendly.
For instance, they wanted to recycle their pods but people have been complaining about not finding the disposal spots to do the same. Even though the brand claims to be environmentally friendly, there have been instances where people have found it difficult to verify its claims to sustainability.
The child labor incident was another dark episode in their history. Endorsements can be dangerous for public figures as the negatives arising out of a brand can even impact the celebrity promoting it. The same happened to George Clooney after the child labor incident.
The brand chose him as their sustainability advisor to take some of the heat off. The actor’s image might have taken a hit but overall it seems like the brand and the actor both survived that incident quite well as Nespresso has been successfully making its way to the North American continent despite these challenges.
What Does the Future Look Like For George Clooney and Nespresso?
Well, the deal might continue for a few more years as the brand is trying its best to beat the competition in the US and needs every ounce of support it can get. George Clooney’s association with the brand gives it an edge in the American marketplace where George Clooney is still regarded as a fine actor.
Overall, it’s a win-win situation for the brand as well as the actor so there’s no point in discontinuing the relationship. Even though Nespresso did try Brad Pitt with their latest De’Longhi brand, the relationship is only in its nascent stages and it remains to be seen how things will work out for these actors and the brand.
From a neutral perspective, if you love convenience and coffee both, you should try buying a Nespresso. It’s a good machine that offers excellent features when it comes to convenience and saving your time (not a paid promotion here and just a neutral opinion).
I hope you are clear now about does George Clooney own Nespresso and his deal with the brand. If this post was helpful, do let me know in your comments. Also, don’t forget to share this post with your acquaintances in the coffee community.
Have a great day!